"Nine" eggs. With the onset of 2019, this phrase has become a reality. What is behind it: a real consumer request or a clever marketing ploy? Let's try to figure it out.
In the store, we habitually look for a rectangular container with ten eggs inside. According to Rosstat, this product has risen in price by 26% in 2018. And this change did not go unnoticed. But the real sensation was caused by a package with nine eggs that appeared in 2019.
Hidden rise in prices?
The appearance in stores of new packaging with nine eggs may be due to the desire of producers to hide the rise in prices and get more value. Selling 9 eggs for the price of 10 is a popular marketing ploy to soften the reaction to an increase in product value.
This marketing gimmick of reducing the quantity of goods in a package and designed to smooth out the rise in prices is called shrinkflation. Such regulation is used when prices for goods are growing faster than official statistics reflect.
Producers are decreasing the number of eggs in a package that is sold at the same price. By earning large profits, they level out the cost of production of goods, which have grown significantly due to the rise in prices for feed, gasoline, utilities, indexation of wages and other production costs.
Although it should be noted that only some poultry farms began to pack eggs in 9 pieces.
Is it all for the convenience of buyers?
In an interview with Rossiyskaya Gazeta, the general director of Rosptitssoyuz Galina Bobyleva justified the appearance of a package with nine eggs by satisfying the consumer's request, revealed during marketing research.
The commercial director of the Udmurt poultry farm "Varaksino", which has put eggs in such an unusual package on store shelves, Sergey Kirillov, in a conversation with URA. RU, explained the appearance of this package with convenience and ergonomics. He noted that eggs are packaged in 9 pieces by order of Intertorg LLC for the Narodnaya 7Ya chain of St. Petersburg stores.
At the same time, he noted that such excitement associated with the new packaging of eggs is surprising to him. Indeed, at their poultry farm, eggs have long been packed in packages of 4, 6, 8, 10, 12, 18, 24 and 30 pieces. The new packaging just added to the product line.
What kind of packaging should you choose?
Going to the store, each of us wants to purchase products at a bargain price. And eggs are no exception. How can you find out which is more profitable: a package with 9 or 10 eggs? How not to buy nine eggs for the price of ten?
First, pay attention to the container. New package containing 9 eggs, square. The eggs are arranged in three rows of three in each.
Second, compare the cost of one egg in different packages. To do this, divide the cost of the entire package by the number of eggs in it. Choose the package, the cost of one egg in which is lower. However, do not forget that the compared eggs must be of the same category.
Third, pay attention to stocks. In a competitive market and the desire of manufacturers to attract as many buyers as possible, the terms of the promotions can be quite attractive. And with a careful analysis of the cost, it is possible to buy a dozen eggs cheaper than "nines".
The cost of one egg sold in any package has increased significantly. This is the reality with which you will have to live on. And only attentiveness and thoughtfulness at the trade counters will make it possible to make the right choice, getting more goods for less money, while maintaining the usual quality of life.
