Almost every commercial director is faced with the need to compile a sales report. This document allows you to find out all the subtleties in the activities of the department and summarize. But before drawing conclusions, you need to collect all the numbers together. For this, the data is analyzed according to several criteria.
Instructions
Step 1
Combine department activity data in a general sales report for the period of interest. His analysis will show how effective the company's current activities are during this period of time (month, quarter, year).
Step 2
Determine how high a particular employee's performance is with a personal sales report. In it, take into account the number of acquired and lost customers, data on the average cost and profitability of transactions, etc., depending on the specifics of your organization. The more criteria are taken into account, the more objective the analysis result will be. A personal sales report will help you fully assess the performance of each team member individually and adjust his work.
Step 3
Evaluate the most profitable and unprofitable products using the sales report by category. His analysis will allow you to change the pricing policy, assortment, as well as the quantity of goods intended for sale and thereby increase the level of sales of your company.
Step 4
Check the profitability of the outlets in your distribution network with the help of their sales reports. For owners of developed networks, this is especially valuable, since it allows you to analyze profitability, and then, if necessary, adjust the operation of the enterprise.
Step 5
Find out how much it will cost you to acquire customers using different advertising channels, how profitable it will be to use one method or another, and whether it is worth investing in it using the sales by area report. Those. compare the sales figures before and after advertising. By compiling the above types of sales reports, you will receive well-structured data and will be able to familiarize yourself with the results of your enterprise in the most detailed way.
