Attractive-looking shares of mobile operators do not always turn out to be profitable for the client. Inspired by a beautiful ad, you should always weigh the pros and cons, without being led by professional marketers.
Fierce competition among telecom operators provokes a huge number of advertising campaigns, interesting and not very, designed to forever tie the consumer to a specific cellular network. The Megafon campaign “a smartphone for 1 ruble” certainly looks quite attractive, but, as elsewhere, there are pluses and minuses here.
How Megafon positions the offer
The mobile operator announces that when you choose the "Megafon - All Inclusive L" tariff plan and pay a monthly fee for it for five months in advance, the Megafon Optima smartphone becomes yours. This is an inexpensive device (the price on the Yandex Market is about 2.5-3 thousand rubles), running on the Android system. Mediatek processor, dual core. There is a three-megapixel camera, the amount of RAM is 512 MB, the built-in memory is 4 GB. MicroSD supported. Display - 4 inches.
The operator emphasizes that the client no longer has to spend money in advance on the purchase of equipment, but pays only for communication, receiving a smartphone, in fact, in addition. In addition to calls, the tariff assumes good Internet traffic and a large SMS package (according to Leonid Savkov, Megafon Marketing Director).
"Underwater rocks
Modern man is used to looking for a catch in everything and, often, not in vain. It is clear that no organization seeks to operate at a loss, and giving away smartphones, even inexpensive ones, should pay off.
It should be noted that the device is flashed only for SIM cards from Megafon. The promotion is valid for one single tariff ("all inclusive") and only on condition of prepayment for almost six months. At this rate, the mobile operator offers the client 3000 minutes of calls, the same number of SMS messages and 10 gigabytes of Internet per month. The monthly subscription fee is 1500 rubles. For the average user, such volumes are usually overkill, and unused call / message / internet traffic time is not refundable. This tariff is relevant for customers whose smartphone is used as a working tool (although these people usually choose more expensive and interesting models).
In general, if you are a fan of the Megafon network and were going to use this tariff anyway, this promotion is especially for you. Everyone else is advised to carefully weigh the pros and cons in advance.
