Playboy is a legend magazine, a titan that has endured many cultural and economic storms, a style icon and a hymn to real men and women. On its pages one cannot find obvious vulgarity and vulgarity. Only fascinating articles, colorful photos and original advertisements. It is also a world famous brand that has never changed its logo over the years of its existence.
How it all began
The history of Playboy begins in 1953, when the young and enterprising Hugh Hefner decided to become a publisher. However, for a long time he could not decide on the topic of the future edition. After much deliberation, Hefner recalled that many of his colleagues hung photographs of female movie stars over their beds. This is how the main "highlight" of the future gloss was determined.
He borrowed money from relatives, found an acquaintance who produced calendars with beauties, and bought from him a photograph of a certain Norma Jean Mortenson, who later became Marilyn Monroe.
The success of the first edition of Playboy was so overwhelming that there was no doubt about the success of the entire venture. The circulation of the magazine grew from year to year, its audience expanded, clubs of the same name were opened.
It should be noted that Playboy, unlike its competitors, has never stooped to explicit pornography. Only the most beautiful women have always been on its pages: Elizabeth Taylor, Sophia Loren, Cindy Crawford, Sharon Stone. The magazine published authors such as Vladimir Nabokov, Ian Fleming, Stephen King. Here they talked about the problems of African Americans, about the economic situation and revolutions.
Creation of a logo
Initially, Hugh Hefner planned to call the magazine not Playboy at all, but Stag Party, which loosely means "entertainment for men" or "bachelor party". The deer was supposed to be the emblem. But this idea did not come true, because at that time there was a publication called Stag, which claimed its rights to this name.
As a result, the name for the magazine was borrowed from a small car dealership. The logo also needed to be revised. And then the illustrator, and later the first art director, Arthur Paul drew a rabbit in a "butterfly" for Hefner. It was a hare, not a rabbit. One of the reasons for the creation of the "animal" logo was the fact that The New Yorker and Esquire magazines used the figure of a man as their trademarks, and the funny eared bunny was sure to be remembered by the reader for its uniqueness and originality.
Hefner logo approved. As he himself later said, he liked the animal for its "satirical sexual overtones", and the bow tie gave it sophistication and sophistication. And Arthur Paul admitted that if he knew how popular his character would become, he would have spent a little more time creating it, because Bunny was drawn in just half an hour.
Today, the image of Bunny brings the lion's share of the profits to its creators. The brand receives income from many companies that put the bunny on their products. It is especially popular with manufacturers of clothing, underwear, jewelry and perfumery.
