The English word naming is translated as "naming". Today in Russia naming has become a profession: specialists from large and small advertising agencies come up with names to order. Yes, it is often extremely difficult to invent a name for a product or service, while promotion, consumer attitudes, development and success depend largely on the name.
It is necessary
A sheet of paper, a pen, internet access
Instructions
Step 1
Define the subject of the magazine. Establish the target audience of the publication. Indicate the tasks to be achieved using this periodical. Write down the main characteristics of the magazine on a piece of paper.
Step 2
Limit the title to keywords that accurately describe the magazine. Mark the desired number of words that should be in the title. Although it is better not to restrain yourself, so that there are a lot of options.
Step 3
Choose as many synonyms and antonyms as possible for the main words that define the content and range of issues that will be covered on the pages of the magazine. Write down all possible comparisons to these core words. Use these words to form probable phrases. Use stylistic figures - alliteration, oxymoron, metaphor, allegory, neologisms, etc. Involve as many acquaintances and colleagues as possible in this work.
Step 4
Remove from the compiled list of names those words or phrases that cause negative associations. The name should always have a positive attitude. Remove words that are too tricky and difficult to pronounce. The title of the magazine should be short, figurative, positive, phonetically euphonious - easy to read and remember. It should be laconic, expressive, original and please yourself. If there is even the slightest doubt, cross out such a name.
Step 5
Test the perception of the name among acquaintances. Let them share their first impressions and associations. If the reaction is negative, delete this name as well.
Step 6
If you have not been able to find anything worthwhile on your own, contact the target audience - forum participants, a group on a social network - via the Internet with a proposal to suggest a name. Sometimes this is effective, but not always.
Step 7
Leave all applicable titles. It doesn't matter if there are a lot of them. Check the best of them in the territorial body of the Federal Service for Supervision of Communications, Information Technology and Mass Media (Roskomnadzor).
