So that the time and money spent on creating an ad is not wasted, they are placed in crowded places. To increase sales efficiency, an analysis of the places of posting is carried out for the presence of target buyers or customers.
It's not enough to write a compelling and catchy ad copy. It is very necessary and important to make it as readable as possible for the largest possible number of people.
Pasted in low-traffic places, ad copy is ineffective. The time and money spent on their creation will be wasted.
Places for placement are chosen carefully, with a mandatory analysis of the presence of the target audience of potential buyers or customers for the type of product or service mentioned in the ad.
Promising placements
The times when advertisements were hung on pillars, fences, elevators and staircase doors are over.
First, it is punishable by administrative fines. Secondly, they don't hang for long. In the best case, they will last one evening, until they are removed by utility workers at the beginning of the working day.
Therefore, it is necessary to post ads in specially designated and created places for this. As a rule, these are stands and boards approved by the house administrations and local authorities.
Only high-quality glue should be used for gluing, which does not appear on the surface of the paper and does not spoil the text. PVA glue is best suited for this purpose. If possible, volunteers are involved for distribution. Or, they hire pastors, with the indispensable control over the completion of the task.
Stands for posting ads are installed practically near every entrance, public transport stops.
As a rule, these are places of forced congestion of people. Advertisements are often read while waiting for a bus, trolleybus or tram. At entrances equipped with intercoms, waiting for the driveway to open.
There are billboards in the elevators, but the owners of these advertising spaces are elevator farms or house administrations. Therefore, you have to pay for an advantageous place. It is difficult to overestimate the effectiveness of advertising in elevators. A potential buyer and consumer of services comes from them en masse.
How to determine where the target customer is congregating
When determining the places where it is supposed to post ads, it is important to take into account the places of greatest concentration of the consumer of specific services or the buyer of a specific product.
For example, it will not be effective to advertise a manicurist on a stand near a beer bar. Visitors of this kind of establishments are not interested in the texts of the ads, in principle, and they will not be interested in specialized women's services at all.
Selling a car will sooner be crowned with success at parts stores and car services.
Offers for the sale of wedding dresses and accessories will find their buyers at the places of filing applications for marriage registration.
Advertisements for finding good hands for a kitten or puppy are more likely to resonate at bus stops at kindergartens, schools and clinics.
Selling apartments, installing windows, doors and fixing a computer has potential clients almost everywhere. This type of service does not have a narrow specialization, and it is capable of finding its consumer in any, more or less visited, place.
It is naive to expect a quick sale or a flow of customers without spending time and effort on design, text, analysis of the future placement of advertising leaflets.
There can only be payoff if most of the target client's habitats are widely covered. Benefit from a couple, pasted, even in the most advantageous places, texts will be practically zero. Correctly chosen locations and a large number of posted ads will definitely bear fruit.
