Modern business is unthinkable without advertising that introduces customers to the goods and services offered. High-quality advertising helps the sale of products, while unsuccessful advertising, on the contrary, repels the consumer. The famous company Apple, which tried to advertise its new service Genius Bar, also made mistakes.
Apple recently came up with a new service - Genius Bars installed in large shopping centers. The specialists behind them - "geniuses" - are ready to answer any questions from users regarding Apple products. According to the reviews of those who have already managed to use this service, the company's employees are really very competent and friendly in answering any questions. The idea itself with the Genius Bar turned out to be quite good, it was also implemented very well. The problem arose where it was least expected - during an advertising campaign for the new service.
Apple's Genius Bar commercials show customers asking for help and responding patiently. Everything seems to be fine, but many people who watched the new ad were genuinely outraged by it. Users are shown to be technically ignorant, as can be judged by the questions they ask. The new advertisement was actively discussed on the Internet, many commentators were not shy in expressions. The words that Apple thinks its customers are stupid is one of the softest and most correct. According to user reviews, such advertising discourages any desire to resort to the services of Genius Bar.
It is not surprising that after such a negative reaction to the advertising that appeared, Apple tried to quickly hush up an unpleasant situation for it. The commercials, which exposed buyers in a negative light, were taken off the air, the company also removed them from the network, in particular from YouTube.
As for the new service, it continues to operate; the opportunity to get advice from the Genius Bar employees turned out to be quite in demand. According to the company itself, about 40% of Apple buyers use Genius Bar services, of which more than 90% were satisfied with the help provided to them.
