The uniqueness of the text is one of the main requirements for the product of the work of a copywriter, regardless of whether he works with a specific customer or performs a task on the exchange. As a rule, texts with uniqueness below 85% are not accepted and require additional revision.
Instructions
Step 1
Writing a unique text is quite easy if you don't use any sources. It is extremely difficult to imagine a situation where thoughts, speech turns, the sequence of presenting facts in two people completely coincide. When creating an article "from scratch", "from the head", it is quite possible to count on the fact that it will be more than 95% unique.
Step 2
However, this is not always possible for various reasons. Not all topics can be covered by a copywriter without the use of additional materials. If there is such a need, it is better to give preference to printed sources: articles from books, publications in magazines, newspaper materials. It is even better if printed sources were published in the "pre-Internet" era - there is a high probability that these texts simply do not exist in electronic form.
Step 3
But even if you have to take material from the Internet as a basis for an article, it is quite possible to create a unique text on its basis. To do this, you just need to state the material in your own words. Read the article you have taken as a basis (or even better - several articles on the topic that interests you) and present the information that you have learned in your own way. Most likely, such text will have a fairly high percentage of uniqueness.
Step 4
If this method is impossible for various reasons, you can work with one source. Replace the words used in the text of the original article with synonyms, change the structure of sentences if possible, arrange the material in your own way, add lists to the text - and the uniqueness of the text will increase.
Step 5
The situation is more complicated with materials in which it is difficult or impossible to replace some speech patterns with synonymous ones. These are articles that use special terminology, for example, on legal, medical topics. If you are not an expert in these areas, it is better not to take such topics, because inept processing of this kind of material in order to increase the uniqueness of the article can lead to a distortion of its meaning, factual errors, etc.
Step 6
A special category of texts is made up of recipes, diets and similar articles, which provide lists of products, ingredients, exercise sequence, etc. It is extremely difficult, for example, to write a unique recipe, because the set of products necessary for preparing a dish cannot be changed, and the units of measurement used in such descriptions are always constant: grams, teaspoons and tablespoons, glasses, etc.
Step 7
To add uniqueness to texts of this kind, you will have to experiment, and the result of the experiments should be immediately checked using the Antiplagiat program. For example, you can change the order in which the ingredients are listed - sometimes this can help make them more unique. It would be nice if you try to replace some words, say, "tomato" with "tomato", potatoes with "potato tubers", etc. In the end, you can change the case of the nouns that make up the list of products.
Step 8
It is also worth trying to change the expressions describing the process itself. For example, speaking about the cooking time of a dish, you can replace “15 minutes” with “a quarter of an hour”, “2-3 minutes” with “a couple of minutes”, etc. Thus, "playing" with words, it is quite possible to significantly increase the uniqueness of the text. It is only important to ensure that the meaning of the phrases resulting from such a "game" is not distorted.
