Faced with advertising every day, people notice that they like one and quickly remember, while the other, on the contrary, repels. In order to attract an audience, a specific language is used, the so-called language of advertising.
The language of advertising easily allows you to push a person to make a decision, to buy a particular product. Its foundations are used not only in the market, but also in politics to win over certain audiences. The language of advertising, like any other medium, has its own characteristics. These features include: literacy, design, censorship.
The most important, but at the same time absurd requirement - the language of advertising must be literate. Otherwise, companies risk getting rid of potential customers, because what kind of buyer wants to buy a product from a company that makes mistakes in its slogans. Also, copywriters often have to write a witty story in order to attract customers to their product. The most common move is using humor. But humor does not lie in creating a positive image of a product. Often, excessive humor can throw the buyer away from the product. Therefore, it is necessary to carefully approach the creation and design of each phrase.
A lot also depends on the design, namely, what kind of advertising a product has. Employees can choose the words carefully for each product, but it doesn't make much sense if the sign of the company's product in the store does not attract people's attention.
The slogan is also important in advertising. Companies spend colossal amounts of money trying to find a phrase that would hit exactly the target and would force customers to purchase this particular product, to induce them to take action. The slogan tends to get 70% more attention from people than any other gimmick or gimmick.
Not using obscene language
The language of advertising does not accept the use of obscene words, as this largely alienates customers and creates a negative image in thinking about the product and the company itself. This cannot lead to profit, but, on the contrary, can cause the company to lose its clientele.
Also, a characteristic feature of the advertising language is the use of the language of comparisons. There are expressions: “Our product is better”, “Our product is cheaper”, which in turn changes people's ideas about other products and makes them buy this particular product.
Language manipulation is the most important tool in attracting customers to their products, therefore company leaders do everything to create successful slogans, design and other advertising elements so as to attract masses of people to their products.