Well-thought-out and high-quality advertising does not guarantee success yet. No matter how beneficial it is, the wrong choice of communication channels can lead to the fact that all your efforts will be in vain. In order not to get into such a situation, you should think about planning placement in the media and on other sites.
Instructions
Step 1
Determine who your target audience (CA) is, who your ad is for. Its impact will be much more effective if it is directed not at the general public, but at certain categories of people who may be interested in buying your product. Find out what the target audience is doing when they watch TV or listen to the radio, how often they use the Internet, etc.
Step 2
Check how much money you can spend on your upcoming ad campaign. Please note that TV and radio ads are more expensive than online or print ads. Depending on your budget, you can combine different communication channels for your ad placement to get the best results.
Step 3
Choose the means of communication with which you will place your advertisement. This can be television, radio, the Internet, and print media, as well as other media, such as billboards. Your choice should be based on the preferences of your target audience.
Step 4
Indicate the time intervals for your advertising campaign. For example, when planning outdoor advertising, you should take into account that the space is rented for at least a month. When posting on TV, pay attention to air time, duration, frequency, and intensity. The same is true for radio promotions.
Step 5
If you are planning a large-scale ad campaign, break it down into several parts. Each of them will maintain consumer interest throughout the entire period. You can choose different placement tactics. For example, you can introduce a potential customer to a product through lengthy TV commercials, then amplify the impact through print media and the Internet. In the end, you can consolidate the effect obtained by resorting to the help of outdoor advertising. When combining communication channels, remember that the success of the entire campaign depends on your decision.
Step 6
When planning is complete, contact directly the department responsible for advertising on the channel of your choice, radio wave, print publication, etc.
