To place an advertisement in a print publication (for example, in an advertising and information magazine), it is necessary to put together all the information about the advertiser. For this, an advertising module is created that reflects the essence of the organization's activities.
Instructions
Step 1
When you start working with an advertiser on a module, decide on its size. It is necessary to agree on the cost of the occupied space in the magazine. The area for placing the module depends on the amount of information provided about the advertiser and the cost. Choose the best option for the customer. The size of the module can also vary depending on the level of the organization.
Step 2
If necessary, offer the customer services for the development of the name of the company. Offer him several options based on the specifics of the activity. The name should be succinct, memorable and reflect the essence of the organization.
Step 3
Coordinate with the customer the location of the information on the advertising module. Find out what exactly the customer wants to focus on (this may be the name of the company, list of services, address block, etc.).
Step 4
Pay particular attention to the color scheme used in the module. All blocks in a module must be harmoniously combined. In addition, the module should attract the attention of the reader of the publication.
Step 5
When agreeing on the module with the customer, discuss the type and size of the font. It will be better if the module uses different types of fonts. This will focus on the information you need. Consider the advertiser's opinion.
Step 6
Be sure to include the address block in the ad module. It must contain the address of the organization, contact numbers, email address. Please include the required surnames and first names if requested by the client.
Step 7
When listing the services, pay attention to the accuracy of the names. Be sure to check the punctuation marks. The presence of any errors in the module is unacceptable.
Step 8
If necessary, contact the services of a designer. Arrange for him to meet with the advertiser. This will enable the customer to express their opinion directly, avoiding intermediaries.
Step 9
Before publishing, be sure to reconcile the finished module with the advertiser. Make any possible changes promptly before printing.
