Infographics are a way to visualize data. This trend is related to design and is quite fashionable. The goal of a good infographic is to convey information to the reader (or, in this case, rather, the viewer) as fully and quickly as possible.
Features of infographics
Are there people who have not seen tables in which the data would be represented not by numbers, but by all kinds of charts with columns, filled with different colors with circles or other graphic elements? These are all examples of infographics. Any information conveyed graphically refers to infographics. The name of this discipline speaks for itself: it stands for information graphics.
Typically, infographics combine text and visual information, sometimes they somewhat duplicate (or explain) each other.
It is known that a person perceives any information at once by all channels of feelings, while a simple text or table appeals only to logic. Pictures are not only able to evoke additional associations and allow people to better understand the essence of the statement, but also make it possible to quickly remember what the infographic is about. This is why delivering information this way is incredibly effective.
Infographics do especially well when you need to demonstrate the relationship between some parameters, the algorithm of work or the device of something complex, as well as the change in some parameter over time. With infographics, you can easily show a trend or organize a large amount of information that is different in nature. For example, if statistical data has many parameters, an ordinary table will quickly confuse a person, and infographics will allow him to control the studied parameters himself: the gaze itself will turn to those indicators that are most interesting to the reader.
This makes infographics a very quick way to showcase information. It is known that during perception, the brain spends a significant part of its time building a hierarchy of various aspects of the information received, and only then perceives it in parts. And this hierarchy is their own for each person. Infographics make it much easier for the brain to build this hierarchy, thereby speeding up the perception of information.
An additional advantage of infographics is the presence of images that allow you to distract yourself and not get bored of the homogeneity of the information.
Infographic creation
Remember, not all information is good in the form of infographics. It happens that visual elements complicate rather than speed up perception. Then you should either look for another method, or return to the traditional presentation.
Good infographics need a good presentation idea. How can you visualize what you want to say? How would you figuratively try to explain this to children?
There are different formats of infographics: diagrams, scales, sorting by color and size, map, as well as anything that can be suggested by imagination. It is worth using the format that will facilitate perception as much as possible.
Remember to keep your infographics simple. It is better to divide information into two understandable pictures than to make one incomprehensible. All key points should be interconnected. Do not pull the meaning by the ears, use obvious associations.
Keep in mind that color and composition are just as important in infographics as they are in the world's masterpieces.