Monitoring is the collection of information on the basis of which analysis is carried out. The data obtained can be a reason for changing the work of the organization. If prices are monitored, for example, a firm can reduce or increase the value of its product.
Necessary
- - telephone;
- - a computer with Internet access.
Instructions
Step 1
Determine what kind of monitoring you need. You can analyze the different actions of your competitors. This can be price changes, promotions, work patterns, the number of employees, production volumes, or something else. You can also monitor your organization in order to draw up a plan for further development.
Step 2
Calculate what monitoring will give you. If the result does not affect the further work of the firm, then the meaning of the study disappears. Indeed, on its basis, conclusions should be drawn and changes in work should be introduced. If you do plan for improvements, then monitoring will be necessary.
Step 3
Find responsible employees who will deal with this issue. Research will require accurate data, so you must be provided with the correct information. Often, subordinates can enter approximate information into the research so as not to waste time on calls and finding out the exact numbers. Therefore, you must have confidence in the people who will be doing the research.
Step 4
Give them a clear task: what kind of information do you expect from them, in what form. If you are monitoring competitors, then make a list of organizations that you need information about. List there only those organizations that are at the same level of development as you. You should not find out information about those whose turnover is very different from yours.
Step 5
Create a chart, table, or graph that clearly shows fluctuations in your data. You should not specify information in different files, as it will be more difficult to analyze.
Step 6
Order a program that will regularly collect information from sites by itself. Of course, this is only necessary if you plan to monitor your competitors regularly and extensively. Run the program, it will give you the data that will need to be entered into the table. Create a list of companies that do not have websites, they will need to be called manually.
Step 7
Give employees time to monitor. If you are analyzing competitors, provide them with phones that do not belong to your company. If one of the competitors guesses about the monitoring, they may provide you with false data or refuse the conversation altogether
Step 8
Tell employees to start monitoring. Then control the process. Then collect the information and analyze it.
