Conversion is the number of unique website visitors over a certain period of time to the number of targeted actions performed during the same time. Targeted actions can mean buying a product, subscribing to a newsletter, downloading content, and so on. The basis for running a successful business on the Internet will be to increase the conversion of the site.
Instructions
Step 1
A normal conversion rate for a commercial site is 1%. That is, if 1 person out of 100 unique visitors on the site makes a purchase or subscribes to a newsletter, this is already a good result. However, the conversion rate can be increased up to 10-14%. The main advice that can be given to achieve such a result is not to rely on only one way to increase website traffic and sales on it. Test ways to increase conversions every time, constantly change, add and work on improvements. Only then will the methods of increasing conversion work to the full. Even one changed sentence in the text or one new picture on the site can increase the conversion of the site at times.
Step 2
Use targeted attraction of visitors to the site. Conversion rates will be very low as long as you offer your product to visitors who don't need it. Be clear about your target audience, age, occupation, hobbies of these people. Think about what they like, why they should buy this product from you and why from you. Only after identifying the characteristics of your target audience, you need to attract traffic to the site - that is, advertise on social networks and on forums, order contextual advertising and write selling texts.
Step 3
Use a bright, attractive design, video and graphic design of your product or offer on the site. The text should be readable, the pictures should fit the meaning of the described product, the photos should be clear and of high quality. The site should have clear navigation, an easy way to make a purchase, clear instructions for the user: why he was invited to the site, what is needed to order a product. The audience quickly leaves sites with inexpressive design, small text or an abundance of incomprehensible descriptions, a complex and confusing checkout system.
Step 4
Use not only simple descriptions of each product or boring stories about your company on the home page, but selling texts for the site. These are bright, dynamic texts that should quickly and clearly explain to the client why he should buy the product from you and only now, how it will be profitable for him to purchase this product in your company, what guarantees do you provide, why you should trust your company. For the selling text, the main marketing techniques for customers are used, thanks to which the attractiveness of the product and your company is proved, so it is he, together with an attractive website design, that can increase the conversion significantly.
Step 5
Work with visitors, their complaints and objections. Build confidence of your visitors with reviews from other customers, discounts on products and promotions for repeat customers. Resolve conflicts and misunderstandings quickly, politely and in the client's favor. Answer customer questions so that they have no doubts about the reliability of the company. This will not only increase the conversion of the site, but also make customers permanent.
