A master class is a modern form of organizing a training seminar conducted by specialists in a particular field. Today, attending a master class has become commonplace, and conducting for teachers is a good way to make money thanks to their skills.
Necessary
Paper, pen, calculator and fantasy
Instructions
Step 1
Be clear about the purpose of the workshop. To do this, answer the question: why are you planning it? Don't confuse the class name with its purpose.
The name of the master class is “How to learn to roll your tongue into a tube”, the goal is to make money on ice cream, then to organize a class on modeling an ice cream snowman. The following main goals can be distinguished: 1) Receiving income from the implementation of their experience, skills, knowledge.
2) Sales of products (for example, a class for cutting carrots with a knife that they want to sell). This class is also focused on generating income, only through sales.
3) Attracting customers. In this case, the event is often held free of charge or for a nominal fee. For example, you will be taught to decorate various gizmos using products that you can buy from the organizers of the master class. The ultimate goal is to generate and increase income.
4) Master class just like that. With good intentions. Free. This also happens!
Step 2
Determine your target audience. How many people are you counting on and what is needed for this. If you are the author of a class, think about how many people you can “master”. It is better to start with a small amount (for a creative class, this is 3-5 people). Then you can increase the number, on average, to 10 people. Again, it depends on the goals, budget and venue.
Step 3
Make an action plan. Write it down to the smallest detail. Indicate the time of each stage. Consider the various force majeure situations and think about ways out of them. Frequent force majeure - lack of time. Indicate anything you may need in class. Consumables, tea cookies …
Step 4
Now is the time to make a budget. Calculate all expenses (don't forget about advertising). Write down your expected income. Relate expenses and income. Is your idea cost-effective? It is possible that you do not receive income and pay expenses out of your pocket. Typically, this is a promotion aimed at increasing income in the future.
Step 5
Think about the best time to host the event (weekday evening or weekend). Step into the shoes of your potential members: When would you be comfortable in their place? Set a date
Step 6
Solve the issue with the room. For the class, you can use the territory of the customer or your own, or you can rent it. Look for the right option based on the event budget.
Step 7
Start collecting workshop participants. To do this, engage in advertising and registration of potential participants. Purchase supplies. Rehearse. Choose your look (clothes, shoes, makeup, hair).
