Often on the pages of glossy magazines, especially where colorful advertisements are placed, you can find a sample of perfume or cream, lipstick or face mask. This is a pleasant surprise, especially when you consider that everything is free - doubly pleasant! Meanwhile, the placement of probes is a very specific marketing ploy and one of the most successful types of advertising and product promotion on the consumer market.
Pasting of probes as a publicity stunt
Advertising in the printing industry has long become one of the most effective methods for promoting goods. In addition to colorful printing, the tabs of various leaflets and advertising brochures are successfully used. The essence of both those and other techniques is to convey information to the buyer about a new product, to give an additional impetus to the sale of already well-known brands, or to create a positive image for the manufacturer. But advertising by inserting probes is many times more effective.
Usually, samples of household chemicals, perfumes or cosmetics, and body care products are pasted into magazines. Less often, samples of other products can also be pasted, for example, computer disks with a trial version of a computer program, a game, or with a recording of a master class advertising something.
One of the rules for pasting a probe is to place it on the same page as the advertisement for that product. In this case, the probe should be glued in such a way as not to cover the information that the printed advertisement carries. A special small place is allocated for it. To glue the probe, a special glue with residual stickiness is used. It allows you to easily separate the probe without breaking the page. It should also be noted that all probes are glued by hand.
Advantages of magazine probes over other ads
Successful promotion of products by placing probes in magazines is built on human psychology. As part of various promotions in large perfumery or cosmetic stores, customers are also offered to use samples of perfume or, for example, nail polish on themselves. And this ad works. But here's what to do if the manufacturer promotes a body cream or shampoo, or a new face mask, which will need to be washed off after application. It is a rare woman who wants to take part in a promotion to wash off her daytime makeup or wash her hair! It's quite another matter when a sampler falls into her hands in a relaxed home environment.
The sampler is also attractive because very often one or another product is not bought due to the rather high cost. The insertion of the sample allows the consumer to try the products for free, as a bonus to the purchase of their favorite magazine. In the end, both the manufacturer of the advertised product and the publisher of the magazine wins.
The advantage of probes is also that such advertising does not impose a product on the consumer, leaving him with a choice whether to try it or not.
