Any periodical printed edition is faced with the desire or need to increase the circulation. There are many reasons: from promotion to the desire to cover a large territory. This can be done even without additional investment.
Instructions
Step 1
Do your research through reader feedback. Purpose: to find out the target and age audience. This can make the publication more specialized. The less "superfluous" there is in your newspaper or magazine, the more willingly those who really need information will buy it. This will increase the level of sales, which will attract additional funds.
Step 2
Reduce retail and subscription prices. It will also attract more readers, which means more profit. Especially if this happens with an increase in the quality of articles.
Step 3
Find a team of professionals. Their articles should be in demand, and their names should become a sign of quality and inspire confidence. The information they give out must be up to date. Remember that your publication will have to compete with the internet. Add what the Internet cannot provide, for example, themed crosswords that you can solve right in the newspaper.
Step 4
Reduce the number of stripes. This will require reducing either the quantity or the volume of materials. This will make the articles more informative, without unnecessary "water". Every reader wants to get only the information he needs.
Step 5
Reduce the size of the newspaper. Small format editions are easier to hold and read. Plus, it will cut costs.
Step 6
Reduce the cost of advertising. This will attract more advertisers, which can also increase revenue.
Step 7
Use cheaper paper. Most readers won't notice the difference, and you will save money.
Step 8
Find a cheaper print shop. Fortunately, now their choice is huge.
Step 9
Use monochrome printing. Reducing the number of colors will significantly reduce your costs.
Step 10
With the money saved, you can print more copies. Moreover, with an increase in their number, the cost of each issue decreases.
