A sales manager who knows how to find an approach to customers can always make sure that as a result they bought not the goods they came for, but the products that they were advised to. Professionalism in this matter directly depends on knowledge of consumer psychology and the competent application of the basic rules of communication in life practice.
Instructions
Step 1
When meeting a buyer, the first thing the seller should do is say hello to him. Moreover, it is highly desirable that the greeting be light and uncomplicated, and also accompanied by a sweet pleasant smile. After all, as you know, it is the greeting that is the business card of the seller and one of the tools of the customer's favor.
Step 2
After establishing initial contact with the buyer, the seller should immediately ask the visitor of the outlet the question: "What are you interested in?" (or "How can I help you?"). In the event that the buyer himself approached the seller, the words following the greeting should be "I am listening to you."
Step 3
If a potential buyer asked the seller for help while he was serving another client, the consultant should apologize and ask the questioner to wait or contact another specialist (if possible). But in the situation that has developed in this way, the seller should never say: “You don’t see that I’m busy,” let alone accuse, raise your voice or shout at an interested visitor to the store. Thus, you will not only violate the norms of professional ethics, but also put yourself in an awkward and disadvantageous position.
Step 4
As soon as you are free, immediately approach the buyer who is waiting for you, apologize again and say that you are ready to give a detailed answer to all his questions.
Step 5
When contacting a buyer, the seller must be as sincere and truthful as possible. You should not mislead the client and lie to him, for example, embellishing the characteristics of a particular product, because any lie will sooner or later be revealed. As a rule, the seller is given away by his own manners, behavior and intonation of communication. In addition, the seller should in no way hide his lack of interest and ignore his obligations to a potential buyer. In this case, we are talking about such sellers who make all kinds of concessions and discounts in order to quickly sell the product and not spend a lot of time on one client. Such an attitude will not only break contact with the visitors of the outlet, but also change the trusting attitude towards you, both from the side of the buyer and from the side of the authorities.
Step 6
Last but not least, a good salesperson is a salesperson who loves his job and is completely committed to it. It is such a person who will be able to persuade and convince the buyer to purchase this or that product, while clearly arguing his statements.
