Some buyers generate significant profits for companies. And even if we are talking about a small store, you need to be able to competently thank regular customers.
Instructions
Step 1
Express your gratitude in writing. After the paid invoice, there must be a letter to the mail of the manager of the company that made a large order. Individual gratitude in writing is also practiced. Write about what cooperation with this client means to you, express your hope for further continuation of the relationship and find out if your buyer is satisfied with everything.
Step 2
Present branded souvenirs. Every self-respecting company makes all kinds of pens, notepads, diaries and mugs with the company logo. If you are one of them, you have a great opportunity to express gratitude to the client by presenting him with souvenirs (a set or one item). A buyer who comes to the office with a child must definitely receive a present for his child.
Step 3
Apply for a discount on an ongoing basis. Such a bonus will be accepted with the greatest joy, it will have an excellent stimulating effect for the next purchases. Be sure to specify that the discount is personal and is done exclusively for a client so important to you. So the buyer can feel unique and truly needed.
Step 4
Provide special service. After making several purchases, a customer important to you may qualify for an extraordinary service, specialist advice by phone and his home visit. These bonuses will pay off if they are given to the right customer, who intends to continue cooperation, and appreciates this approach to business.
Step 5
Some large companies set aside a dedicated budget for special occasions to retain high-value shoppers. For example, lunch after a big deal, a trip to the ski slopes for years of cooperation, and so on.
