Marketing is a certain type of human activity, which is aimed strictly at the full satisfaction of his needs and wants, which is usually achieved through exchange. It covers both the development and implementation of a specific concept, as well as the promotion of a product to the market and its further sale.
Modern marketing today operates with such concepts as need, need, product, requests, exchange, market and transaction. The main concept of this concept is to develop a special competent strategy. In fact, this is a plan of activities in the field of marketing a particular product.
One of the first stages of developing a strategy is the identification of a consumer group, the main needs of which in the process of carrying out its activities the enterprise or company is guided by. The next step is to decide on a specific combination of elements that need to be applied in a particular marketing program. This is the only way to count on achieving maximum performance indicators.
Three main stages of marketing
The basic concept is based on the following three steps. First of all, this is mass marketing, during which the seller carries out activities. It is usually associated strictly with mass production, distribution and promotion of sales of a particular product for the consumer.
The next step is product differentiated marketing. Here the seller is engaged in the manufacture of two or more types of products, each of which has completely different properties.
Last but not least, targeted marketing can be distinguished, in which the seller or manufacturer makes some distinction between certain market segments, usually choosing one or several at once. In addition, products or a whole marketing mix are developed for each of the pre-selected segments.
Basic marketing tools
One of the main tools for this type of human activity is the market. In fact, it is a certain set of already potential and existing consumers of products. We can say that this is a system of effective economic relations for the purchase and sale of goods, within which indicators of demand, supply and price are formed.
Marketing planning
The process associated with marketing planning implies a thorough study of all the market opportunities of the company, the effective allocation of all available resources, as well as the forecast of the final results of the activities carried out. The main stages of planning include a thorough analysis of the environment, a clear definition of goals, an adequate assessment of the internal resources present, and the development of an effective strategy.
Marketing research is the collection, processing and subsequent analysis of information and data in order to reduce the moment of uncertainty that may accompany the adoption of some important decision.
