The American corporation Apple is a recognized world leader in the production of computers, tablets, mp3-players and other devices. In terms of market capitalization, the company ranks first in the world. Millions of people are Apple fans, eagerly awaiting new products and not getting tired of discussing them. The corporation is headquartered in Cupertino (California, USA).
Instructions
Step 1
Steve Jobs and his friend Steve Wozniak put together their first personal computer in the mid-1970s. He did not have a mouse and a monitor, but it could be controlled using certain commands on the keyboard. However, Jobs managed to negotiate with the owner of one of the electronics stores on the purchase of several dozen computers based on MOS Technology 6502. As soon as the deposit received for the purchase of components was received, Apple Computer Inc. was registered. This happened on April 1, 1976.
Step 2
In the same 1976, the Apple I appeared - a new programmable computer that could rightfully be considered personal. This device, which was largely an improved motherboard, sold for $ 666 and 66 cents. In 1977, Michael Scott was invited to the presidency of Apple. A month later, the company released the Apple II, the computer that brought real fame to the young firm. Other firms' computers looked like bulky metal boxes, while the Apple II hardware was hidden under a light plastic case. The device is skillful in working with sound and displaying a color fast-changing image. 1977 is a landmark year for Apple Computer Inc. also by the fact that the logo was then developed - a bitten apple with bright stripes.
Step 3
In 1980, the company lists its shares on the stock exchange. A year later, co-founder Steve Wozniak leaves the company. The reason for this was injuries sustained as a result of the plane crash. The new Apple III computer model fails miserably. Jobs is forced to lay off more than 40 people. Steve Jobs was a brilliant marketer, but the company needed a brilliant manager in those years. In early 1983, he invited John Scully to the presidency.
Step 4
1983 saw a huge commercial failure for Apple Computers. The company launches the Lisa personal computer. The device was expensive and did not meet all user requests, and therefore sold poorly. But it was the first computer in which the operating system had a window interface and a clipboard.
Step 5
On January 22, 1984, another computer from Apple was presented, which was given the name Macintosh. This device changed the way people think about computers forever. The Macintosh could be used by anyone without special technical education. In 1985, due to constant conflicts with the president of the company, John Scully, Steve Jobs left Apple.
Step 6
Apple stays afloat in the 1990s, but things aren't going well. In 1996 and 1997 alone, losses amounted to $ 1.86 billion. In 1997, Steve Jobs returned to the firm. Since that time, the production of personal computers has become only part of Apple's business.
Step 7
In 2001, iPods appeared on the shelves of electronics stores - digital audio players that fit easily in your pocket and allow you to always carry thousands of your favorite songs with you. In 2003, Apple opens the iTunes Store, an online store where you can buy songs and albums by popular artists and other media content. In 2007, Apple again surprises with the release of touchscreen smartphones iPhone. In 2010, the light, fast and powerful iPad was launched on the market.
