With the development of market relations, the trade sector is becoming more and more popular among young specialists. Moreover, competent personnel are required in all its areas: from a sales assistant to a sales representative of the company.
Types of trade
Trade is a type of economic activity aimed at exchanging goods, buying and selling goods, as well as related processes.
There are two types of trade: wholesale and retail. Wholesale trade is the activity of selling goods and services in large quantities for the purpose of subsequent resale, use, or processing. Those. the product is not sold for end use, but for business needs.
The peculiarity of the wholesale trade is that the interaction is carried out according to the following schemes: organization-organization, organization-entrepreneur, entrepreneur-entrepreneur. Those. the buyer is identified in this case.
The opposite of wholesale is retail. It is a set of actions to bring the product to the end consumer. Those. the product or service is not intended for subsequent resale. Moreover, it is absolutely unimportant how the sale is carried out: on the street, in a store, via the Internet.
As a rule, trade relations are carried out by means of money, when one party (the seller) transfers the goods or services to the other party (the buyer) in exchange for money. But there is another form, when goods are exchanged for goods. This type of trade is called barter.
Seller qualities
The trading process is very laborious, requiring special skills, certain knowledge and skills, and not everyone can do it.
As the saying goes: "A good seller and a fur coat in Africa can sell." Yet one of the laws of the market says: "Demand gives rise to supply." Therefore, before introducing a product to a specific market segment, it is necessary to study it, resort to marketing research, which will give a clear idea of the need for a particular product in a specific segment: the presence of competitors, the price / quality of competitors' products, the availability and purchasing power of customers, the ability to attract new customers.
As you know, advertising is the main engine of trade. It is she who helps to attract a potential buyer. And at the initial stage it is the main means of "getting to know" a potential buyer.
However, the trade industry imposes a number of requirements on the seller himself. He must know his product, its pros and cons, be interested in it and be able to correctly present it to the buyer.
It should be borne in mind that the buyer's attention may not be immediately attracted. Therefore, patience is also an important quality of the seller. You also just need the skill of communicating with people, because the ability to present a product to a customer can be a whole art. Therefore, by trading the same product, one salesperson can earn a competitor's weekly revenue per day.
