In advertisements for hair care products, you can see girls with stunning curls. However, this does not mean at all that by buying the right shampoo or balm, you will achieve the same beauty of the strands. The fact is that often the effect of luxurious hair in advertising is created artificially.
How to Create Shiny Hair: Basic Techniques
Of course, girls with ugly, unkempt hair are rarely chosen for thematic advertising. It is important that the strands are healthy and strong. For this, special shampoos, masks, conditioner balms and other products are used. Some types of professional cosmetics can quickly and easily improve the condition of your hair and scalp.
It is also important that the model is properly nourished. A special role is played by omega-3 acids contained in fatty fish and nuts, as well as vitamins C, B2 and E. Of the minerals, calcium is the most important in this case.
Proper hair care is only half the battle. While preparing the actress for shooting in advertising, stylists are working to remove all split ends, if necessary, to extend the hair, as well as to smooth it out. Hairdressers use special irons, haircuts with hot scissors, lamination. All this allows you to artificially improve the condition of the hair.
Before filming, the strands are treated with a special aerosol gloss. It creates a soft glow and makes curls shimmer in the light. At the same time, to achieve the desired effect, people providing lighting on the set need a lot of work.
Additional tweaks to the shiny hair effect
In order for the funds to give a stronger and more noticeable effect, stylists can conduct an express course of hair treatment. For this, special procedures are used, involving filling the injured areas of each hair with silicone. In parallel, you can also use polishing serums, due to which the hair is smoothed and begins to shine brighter.
Such procedures can be used on your own, however, it is important to understand that they are expensive, and also that a good specialist is needed to carry out them, as well as to choose the means.
In some cases, it is appropriate to use a special product that allows you to very quickly give your hair a luxurious shine. To do this, stylists mix a special professional serum to smooth strands and normalize the hair structure with golden shadows, which are used for eyelid makeup. Of course, the eyeshadow must first be crushed, although loose cosmetics can also be used. The finished mixture is applied to clean, damp hair, left for 10-15 minutes. After that, the strands are dried with a hair dryer, while styling and combing. The result is a soft, sophisticated shine.
