A trademark that includes a logo, corporate identity and a good company name is a marketing element. Undoubtedly, it is included in the assets of the company, since its well-being directly depends on the use of this sign. A trademark, like other marketing elements, can be an object of purchase and sale.
Instructions
Step 1
A trademark is needed to secure the exclusive right to use the components of the corporate identity for a particular company. Typically, the list of these components includes a logo, slogan and some other designations of a product or service. To obtain a trademark, you need to register it with a branch of Rospatent by paying state fees. After that, the company receives a certificate stating that the trademark is an intangible asset of the company.
Step 2
But if a trademark is an asset of an enterprise, does this mean that its value may change? The way it is. Initially, a trademark has a small value, strictly speaking, it includes only the fee to the agency that produced all the elements of the mark, and the amount for the costs of registering it. Rather, it can even be said that the trademark has a price for which it was received. He gets value as soon as the company succeeds. A trademark can be compared to a stock: the better a firm does, the more the stock is valued.
Step 3
A trademark is a concept enshrined in the Civil Code of the Russian Federation. It refers to the intellectual property of the enterprise. The trademark cannot be lost. A company may lose all of its tangible assets, but a trademark - a logo, packaging, slogan or advertisement that a customer associates with a product - will remain in people's heads. It is known that a person makes a choice, largely focusing on brands. Therefore, if a trademark is associated with excellent quality, then it becomes a guarantee that buyers who care about it will buy a product with this mark.
Step 4
The trademark has one interesting property, which is far from all types of intellectual property. This is an unlimited period of use. If a company has registered a trademark, then it will not lose it. And if the owner of the mark is a specific person (for example, an individual entrepreneur), then he can use the trade mark for life and has the right to inherit it. It turns out that a trademark is an ideally durable object.
Step 5
A trademark, like any asset of an enterprise, is subject to accounting. It is reflected in the accounting of economic activity in the same way as tangible assets. Documents for it (certificate and patent) must be carefully kept. The trademark right belongs to the category of "patent law". In accordance with it, the owner receives the right to exclusively use special designations that distinguish his products from the products of all other manufacturers.
