The mission of the organization is a short story about it. The mission should be concise, clear and incorporate all the most important characteristics of the institution. It should be available to everyone and located on the organization's website, if any.
Why do you need a mission
Every organization should have a mission. This is an important element of the corporate style that allows you to judge the company.
The mission statement should explain to potential and existing clients why a particular organization exists. She concisely tells what ideals and values the company preaches.
Usually, the mission is followed by the vision of the organization. It represents the company's view of its ideal future. This is what the organization wants to be in a few years for its customers and employees. Sometimes mission and vision are combined into a single text, as they are inextricably linked.
How to write a mission statement for an organization
In order to come up with a mission, you need to answer several questions: why did your organization appear? What goals, besides profit, does it pursue? What mood should your products or services create for your customers? What are the highest principles guiding the organization?
At the same time, you need to think over the vision: how would you like to see the company in the future? How will the company benefit the community?
Do not limit yourself to two or three words, make a list of suitable epithets: moods and ideals. Interview your peers, from senior management to lower management, how they would answer these questions.
Conduct an analysis: what are the most common answers. Choose only positive options - there is no place for the negative in the mission. Based on the overall responses and your list, create a few that you think are the most appropriate.
Submit the result of your efforts for reconsideration by colleagues. Choose the best option.
Creating a mission and vision for an organization is a creative process that needs to be managed. Looking at the organization from all levels can help you see where the organization is weak and strong, and what people expect from the organization.
Remember, the goals and objectives of the company must harmonize with the mission and vision.
If the organization already has a mission and vision, but they are unsuccessful, they can be rewritten or corrected. After all, they are the business card of the company that people will look at.
Missions of famous organizations
Coca-cola's mission statement is based on the three principles that guide the company and is: “Refresh the world, body, mind and spirit. Awaken optimism with our drinks and our deeds. Bring meaning to everything we do."
Coca-cola's main competitor, PepsiCo, has a mission statement with a vision: "To be the world's best food and beverage company focused on ready-to-eat foods and beverages." They add that it is important for them to provide income for investors and their employees. The mission ends with a listing of three principles that guide the organization - honesty, fairness and consistency.
Nokia says in its mission: “By connecting people, we help meet a fundamental human need for communication and social contact. Nokia builds bridges between people - they are apart or face to face - and helps people get the information they need. Based on this mission, their famous slogan appeared: “Nokia - connecting people”.
Sony's mission statement is: "Feel the thrill of creating innovation and applying technology for the benefit and enjoyment of people."
