Recognition is a parameter that characterizes how well potential consumers know about a product or service. The higher this indicator, the more popular the brand is in the market and the higher the sales. There are many ways to build awareness.
Instructions
Step 1
The degree of brand awareness is a direct result of all advertising activities and measures to popularize it. The main task of specialists in this case is to establish strong associations among consumers of certain goods or services with the brand being promoted. For example, the most reliable car is Volvo, the most useful sausage is produced by Mikoyan, etc. To achieve such results, it is necessary to develop a set of consistent measures to introduce an information and advertising message into the consumer's mind and further maintain the presence of this information in the media. space.
Step 2
To increase awareness, first of all, it is necessary to formulate a clear advertising message, focusing on the key advantage of the brand being promoted. Analyze your competitors to avoid absolute repetitions and bad moves. Increasing awareness is also associated with fulfilling positioning with consumer expectations. Once the main message is ready, it needs to start to be embedded in all advertising communications. Play audio and video clips in scripts, write in articles, illustrate on packages, etc. The more often the message is repeated, the higher the recognition will be.
Step 3
Awareness indicators directly depend on audience coverage. To expand it, it is necessary to use as many channels as possible to broadcast the message. In this regard, the Internet provides a wide field for activity. Select thematic sites or portals and forums where your target audience is present, create groups on social networks, order banner and contextual advertising. The peculiarity of the psychology of perception is such that the depth and duration of memorizing information directly depends on the frequency of its preliminary display. The main thing in this matter is to strike a balance and not turn the advertising campaign into tiresome spam.
