How To Track An Event

Table of contents:

How To Track An Event
How To Track An Event

Video: How To Track An Event

Video: How To Track An Event
Video: How To Setup Event Tracking In Google Analytics | Event Tracking In Google Analytics | Simplilearn 2023, September

The event can attract the attention of journalists, thereby becoming a news occasion. Competent preparation and conduct of the event require high professionalism of the organizers. In addition, you need to keep track of other events taking place at this time so that they do not overshadow yours.

How to track an event
How to track an event

It is necessary

  • - the Internet;
  • - newspapers magazines;
  • - radio / TV.


Step 1

Use the internet, press, TV or radio news to find out about upcoming events. As a rule, such information appears in about two weeks, if their importance is small, and in one to three months, if they are of significant scale.

Step 2

Subscribe to receive operational information. Most often, public relations and advertising specialists are involved in tracking events, so they should have a database of information portals. By subscribing to updates, you will be able to receive announcements of all events. The disadvantage is that along with the necessary information, uninteresting messages will also come.

Step 3

Read the materials about the upcoming event. These include press releases, announcements, expert and analyst opinions. Study the ground on which the event is created, find out what methods and tools are used when building news stories.

Step 4

Follow the progress of the event itself. You should know where it takes place, how it is organized, which of the important persons is invited to it, what interested the journalists. The result of these observations should be the identification of the significance and originality of the event.

Step 5

For two weeks after the event, keep track of the publications dedicated to it. Pay attention to post-releases, journalist reviews, guest opinions. Analyze the emotional coloring of the articles, according to which you can conclude whether you liked the event or not. So you will have collected the maximum amount of information on the past event, on the basis of which you can adjust further activities.

Step 6

Organize such significant events during the period of information discharges. When journalists have nothing to write about, they will gladly report, for example, about the production of bicycles. And if the 100th anniversary of a huge corporation is approaching, they won't even look at press releases about bicycles.