When selling goods at a discount, the store solves several problems at once: it sells out the stale goods, making room for a new one and at the same time earns. And the buyer, despite all the tricks of the sellers, with a competent approach can significantly save and stay in the black.
Instructions
Step 1
If you're a store owner, discounts on a specific item will help you sell out seasonal or stale items faster. Usually the discount season starts in January-February and July-August. These are traditional big sales. Discounts increase sales and allow you to get rid of collections and things that will be irrelevant next season, and the store will return the money spent.
Step 2
If you do not want to make very large discounts, or simply the initial price of the product does not allow you to throw off a lot, then you can go for a trick. To do this, redo the price tags. Increase the old price by a certain percentage and make a discount from the new price. As a result, you get that the new discounted price is equal to the old one without a discount.
Step 3
Products that sell very poorly or need to be disposed of can be sold for a promotion. Let's say three jackets for the price of two. Or make a set: coffee plus a box of discounted chocolates. Or run this action: when buying an electric kettle - a cup as a gift. The main thing is that the gift is purely symbolic, and the price of the main product does not differ from the average market price.
Step 4
With this approach of sellers, the buyer can also save on discounts. Firstly, if you are waiting for discounts, rewrite the price for the product you like in advance. When sales season kicks in, compare the before and after prices. It happens that there is actually no discount or it amounts to several tens of rubles.
Step 5
Don't fall for advertising gimmicks like "Store Liquidation" and "70% Discount". After such a "liquidation", the store continues to work for more than one year. And it is simply not profitable for sellers to make discounts of more than 30-40%.
Step 6
Sometimes large retail chains hold a promotion, selling certain types of goods at a special price. Do not be lazy to find out how much this product actually costs in other stores. If the price really differs to a lesser extent, then this product can be bought to be resold later. In this way, the owners of small shops do not hesitate.
Step 7
If you are a private person, you can resell such a product after the end of the promotion on the sites for selling things. At the same time, the price must be set below the market price, but you must include your own income in it. A surge in such sales can be observed after large-scale sales or promotions of large foreign retail chains.
