The couch store is a television channel that invites shoppers to purchase useful merchandise around the clock. The first TV shops appeared in the 70s of the XX century in the USA. Then they opened in Europe.
The operating scheme of a TV shop is very simple. For sale, a product is taken that is of interest to many buyers. To promote it, a video is shot, the viewing of which should push the viewer to make a purchase. The video is broadcast and repeated several times a day. The buyer, having decided to purchase the product, makes a call to the call center. Employees fix the order and help the client complete the purchase. Delivery is carried out by mail or by courier who brings the goods home.
The circuit is very simple. Nevertheless, it is necessary to take into account all the costs: for the salaries of specialists, for the rent of premises, television equipment and other expenses. The owners of the TV shop try to set an adequate price for the goods. A very low or too high price can scare off buyers.
Analysts believe that sales success depends on advertising and a competent call center. The renowned TV shopping network HSN has invested over $ 100 million in technology improvement. And the company allocated a significant part of this amount to improve the efficiency of the call center. But before that, the company did not skimp on the production of commercials. Hollywood stars took part in them. Large companies also consider the issue of logistics. Delivery of goods is carried out as soon as possible. After all, the customer may change his mind if he waits for the order too long.
Who are the commercials for? Housewives are the main target audience for couch shops. Some experts say that there are many men among the viewers of this channel. Nevertheless, the assortment of goods and the plot of the videos are mainly aimed at women.
Prices for the entire range are quite affordable. But they are not too low, so as not to raise suspicions of poor quality of goods. It is noteworthy that among the assortment of the teleshop there are no kitchen utensils from well-known brands, expensive watches. If you need exclusive items, do not look for them in the TV shop.
All devices sold in the couch store are multifunctional. Many things look attractive only on the TV screen. When you receive the goods in your hands, you may pay attention to not very carefully processed plastic surfaces and metal elements. In a regular store, seeing such a product, the buyer would immediately cool down his ardor. Some samples of the product are generally released in trial batches, exclusively for TV sales.
