Shop windows are classified according to commodity, design, technical characteristics and character. There is an open type of showcases designed for a visitor to view the entire store from the inside, as well as a closed type - a showcase, separated from the sales area by a stylish and beautiful partition that blocks the view.
Types of showcases by commodity
There are three types of showcases, divided by product line - combined, specialized and highly specialized. The first type is intended for advertising products of several product groups that are linked by a common consumption or demand.
Combined showcases of sports shops can display products for water sports or any other sports destination.
Specialized showcases are designed to demonstrate products of one product group. So, in supermarkets selling electrical appliances, you can organize a specialized showcase, in which washing machines, refrigerators or vacuum cleaners will stand separately.
And finally, highly specialized showcases allow you to advertise a certain part of the products of a particular product group - men's shirts, men's watches, professional cameras, and so on.
Showcase types by design
By the nature and technical means of decoration, showcases are commodity, commodity-decorative, plot, thematic, static, dynamic and combined. The basis of commercial display cases is the demonstration of products without the use of various decorative elements such as a car showroom or clothing stores in the design.
The commercial type of showcases is designed for a consumer who is interested in a specific product, and not in its beautiful design.
In commercial and decorative showcases, product demonstrations are used along with the use of decorative elements that emphasize the most characteristic properties and features of the product.
Subject showcases decorate the product using various thematic scenes. Most often, such designs are found in stores selling children's goods and represent a plot from children's fairy tales or cartoons with popular and famous characters.
Themed showcases are usually decorated with a specific theme for anniversaries, holidays, special events and seasonal discounts taking place in the store. Static, dynamic and combined constructions are used when it is necessary to impart movement or dynamics to the exposition for a more advantageous presentation of the product. Various mechanisms and other mechanical devices can be installed in such display cases.
