Viral ads are not at all what you might think. This is a funny animation, a shocking or funny video, a funny photo or flash cartoon in various formats, spreading on its own initiative from one user to another.
For people outside the advertising industry, viral marketing is associated with computer viruses. But this type of advertising is by no means associated with worms, Trojans and other viral stuff. If you are a fan of sitting on social networks, then you are probably familiar with such a situation when, after watching an advertising video, you were surprised or moved and decided to send a link to it to a friend. He, in turn, did the same. It follows from this that, without realizing it, we earn with great enthusiasm for people. Viral advertising got its name from the rapid spread of the World Wide Web. This type of advertising is quite popular among advertisers, as it is inexpensive and very effective (if done efficiently and competently). Advertising embedded in the Internet costs the advertiser a ridiculous amount. After all, in order to "infect" a large number of people, it is enough to post a couple of videos or messages. And each person, "infected" with advertising, will become an advertising medium, in a hurry to share the news with a dozen friends, and the process has begun. Viral advertising does not directly describe all the benefits of a product. This is not a cunning idea and not a deception, it is a kind of clever trick, an innocent fraud, advertising, close to the nature of its impact to PR. Viral videos are able to create loyalty and trust, they are designed for instincts, are not aimed at a short-term goal, they are a delayed-action product. Each person has their own control levers. The difference between viral advertising lies in the veiled, unobtrusive and secondary importance of the advertised product. These types of videos are very effective for a brand, service or product, idea or event. They carry cultural and artistic value, tickle the brain, making their way into the skull. Viral ads are designed to be tagging and catchy.
